Privacy policy

Last updated: August 1, 2026

Sew Petal respects your privacy and is committed to protecting your personal information.

This Privacy Policy explains how Sew Petal (“Sew Petal,” “we,” “us,” or “our”) collects, uses, discloses, stores, and protects your personal information when you visit our website, place an order, upload personalization content, contact us, or otherwise use our products and services.

By using our website or services, you acknowledge the practices described in this Privacy Policy.

1. Personal Information We Collect

The personal information we collect depends on how you interact with Sew Petal.

Information You Provide to Us

We may collect information that you provide directly, including:

  • Your name
  • Billing and shipping addresses
  • Email address
  • Telephone number
  • Account login information
  • Order and purchase information
  • Product size, color, and customization selections
  • Names, dates, text, messages, and other personalization details
  • Photographs, illustrations, logos, or other content uploaded for embroidery
  • Design-proof feedback and approval
  • Customer-service messages
  • Reviews, photographs, and other content you submit
  • Marketing preferences
  • Information included in return, refund, or shipping claims

Payment Information

Payments are processed through Shopify and other payment providers available at checkout.

Payment providers may collect information such as your payment-card details, billing address, transaction information, and fraud-prevention data. Sew Petal generally does not receive or store your complete payment-card number.

Information Collected Automatically

When you visit or use our website, we and our service providers may automatically collect certain information, including:

  • IP address
  • Browser type and version
  • Device type and operating system
  • Device identifiers
  • General location information
  • Pages viewed
  • Products viewed
  • Search activity
  • Referring website
  • Shopping-cart activity
  • Checkout interactions
  • Purchase history
  • Date and time of website visits
  • Cookie and similar technology identifiers
  • Interactions with emails, advertisements, and website features

Information From Third Parties

We may receive information from third parties such as:

  • Shopify
  • Payment processors
  • Shipping carriers
  • Fraud-prevention services
  • Analytics providers
  • Advertising and marketing partners
  • Social-media platforms
  • Customer-review platforms
  • Applications or services you connect to our store

2. Customization Content and Uploaded Images

When you purchase a personalized product, you may submit photographs, names, dates, text, artwork, logos, or other content.

We use this content to:

  • Prepare your embroidery design
  • Create and send a design proof
  • Digitize artwork for embroidery
  • Manufacture your personalized product
  • Communicate with you about your order
  • Provide customer support
  • Address quality, return, refund, or delivery concerns
  • Maintain appropriate transaction and production records

You should only submit content that you own or have permission to use.

Please do not upload highly sensitive documents or information that is unnecessary for your personalized product.

Private photographs submitted solely for personalization will not be used in Sew Petal advertising without your separate permission.

3. How We Use Personal Information

We may use personal information to:

  • Process and fulfill orders
  • Create personalized embroidery designs
  • Prepare and send design proofs
  • Process payments and refunds
  • Confirm and manage transactions
  • Deliver products
  • Provide order and shipping updates
  • Respond to questions and customer-service requests
  • Manage returns, replacements, refunds, and complaints
  • Maintain customer accounts
  • Detect and prevent fraud, abuse, and security incidents
  • Improve our website, products, and customer experience
  • Analyze website activity and store performance
  • Personalize website content
  • Send promotional emails or SMS messages where permitted
  • Measure and improve advertising
  • Comply with legal, tax, accounting, and regulatory obligations
  • Enforce our policies and agreements
  • Protect Sew Petal, our customers, and others

4. Legal Bases for Processing

Where applicable law requires a legal basis, we process personal information based on one or more of the following:

Performance of a Contract

We process information when necessary to:

  • Process your order
  • Prepare your design
  • Manufacture your product
  • Collect payment
  • Arrange shipping
  • Provide customer support

Consent

We may rely on your consent for activities such as:

  • Email or SMS marketing
  • Certain cookies
  • Personalized advertising
  • Promotional use of customer photographs
  • Other optional data uses

You may withdraw your consent at any time, subject to legal and operational limitations.

Legitimate Interests

We may process information when reasonably necessary to:

  • Operate and improve our business
  • Understand customer preferences
  • Prevent fraud and misuse
  • Secure our website
  • Communicate with customers
  • Measure business performance
  • Promote our products

We consider the impact on your rights before relying on legitimate interests.

Legal Obligations

We may process and retain information to comply with laws concerning taxes, accounting, consumer protection, payment processing, product safety, legal claims, and valid government requests.

5. How We Disclose Personal Information

We may disclose personal information to the following categories of recipients.

Shopify

Our store is hosted on Shopify. Shopify processes personal information to provide ecommerce, checkout, payment, security, analytics, and related services.

Payment Providers

We disclose transaction information to payment processors, banks, and financial institutions to authorize payments, process refunds, prevent fraud, and complete transactions.

Production and Fulfillment Providers

Where applicable, we may disclose order and customization information to embroidery, manufacturing, printing, packaging, or fulfillment partners that help create and deliver your order.

Shipping Providers

We may provide your name, address, telephone number, email address, and order-delivery information to carriers and logistics providers.

Technology and Service Providers

We may use providers that assist with:

  • Website hosting
  • Cloud storage
  • Email and SMS communication
  • Customer support
  • Fraud prevention
  • Cybersecurity
  • Analytics
  • Advertising
  • Customer reviews
  • Accounting
  • Business operations

These providers receive information only as reasonably necessary to perform their services.

Advertising and Marketing Partners

We may disclose website activity, device information, cookie identifiers, purchase information, or similar data to advertising and marketing partners.

Under certain privacy laws, some advertising-related disclosures may be considered a “sale,” “sharing,” or use for targeted advertising even when no money is exchanged.

Where required, you may opt out through the Your Privacy Choices link, cookie settings, or by contacting us.

Legal and Safety Reasons

We may disclose information when reasonably necessary to:

  • Comply with applicable law
  • Respond to a subpoena, court order, or valid legal request
  • Prevent fraud, abuse, or security threats
  • Protect our rights or property
  • Protect customers or other individuals
  • Investigate violations of our policies
  • Establish, exercise, or defend legal claims

Business Transfers

Personal information may be disclosed as part of a merger, acquisition, financing, restructuring, bankruptcy, sale of assets, or similar business transaction.

6. Cookies and Similar Technologies

We and our service providers may use cookies, pixels, tags, local storage, and similar technologies.

These technologies may be used to:

  • Keep the website functioning
  • Remember your cart and preferences
  • Maintain account sessions
  • Support checkout and payment
  • Prevent fraud
  • Understand website usage
  • Measure store performance
  • Personalize content
  • Measure advertising effectiveness
  • Provide relevant advertising

Some cookies are necessary for the operation of the website. Other cookies may be optional depending on your location and applicable law.

You may manage certain choices through our cookie banner, browser settings, or Your Privacy Choices page.

Disabling some cookies may affect website functionality.

7. Targeted Advertising and Privacy Choices

We may work with advertising partners to show advertisements based on your interactions with Sew Petal and other websites or services.

Depending on your location, you may have the right to opt out of:

  • The sale of personal information
  • The sharing of personal information
  • Targeted advertising
  • Certain profiling activities
  • Non-essential cookies

You may submit an opt-out request by:

  • Using the Your Privacy Choices link on our website
  • Adjusting cookie settings where available
  • Emailing support@sewpetal.com

Where required by law and supported by our systems, we may process recognized browser-based opt-out signals, such as the Global Privacy Control.

8. Marketing Communications

You may receive promotional emails or SMS messages if you subscribe, provide consent, or if sending such messages is otherwise permitted by law.

You may unsubscribe from promotional emails by using the unsubscribe link included in the message.

You may opt out of SMS marketing by following the instructions included in the message.

Even after opting out of marketing, we may continue sending non-promotional communications concerning:

  • Orders
  • Design proofs
  • Payments
  • Shipping
  • Account security
  • Returns
  • Refunds
  • Customer-service matters

9. Customer Reviews and Promotional Content

When you voluntarily submit a public review, testimonial, photograph, or social-media content for promotional use, we may display, reproduce, format, or share that content as described in our Terms of Service or at the time of submission.

Photographs privately uploaded for product personalization are treated separately and will not automatically be used for advertising.

Contact support@sewpetal.com if you wish to request removal of published customer content. Removal may not always be possible where content has already been lawfully printed, distributed, or archived.

10. Data Retention

We retain personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy.

Retention periods may depend on:

  • The nature of the information
  • Whether you maintain a customer account
  • The status of an order
  • Customer-service requirements
  • Fraud-prevention needs
  • Tax and accounting obligations
  • Contractual requirements
  • Applicable limitation periods
  • Legal and regulatory obligations

Personalization files and design records may be retained for order fulfillment, customer support, quality control, dispute resolution, or reorders.

When information is no longer reasonably necessary, we may delete, anonymize, or securely dispose of it, subject to legal requirements and technical limitations.

11. International Data Transfers

Sew Petal, Shopify, and our service providers may process information in countries other than the country where you live.

These countries may have different privacy and data-protection laws.

Where required, appropriate safeguards may be used for international transfers, including contractual protections or other legally recognized transfer mechanisms.

12. Data Security

We use reasonable administrative, organizational, and technical safeguards designed to protect personal information against:

  • Unauthorized access
  • Loss
  • Misuse
  • Alteration
  • Disclosure
  • Destruction

However, no website, electronic transmission, storage system, or security method can be guaranteed to be completely secure.

You are responsible for maintaining the confidentiality of your account credentials and notifying us if you believe your account or personal information has been compromised.

13. Your Privacy Rights

Depending on where you live, you may have the right to:

  • Request access to your personal information
  • Request a copy of your information
  • Request correction of inaccurate information
  • Request deletion of information
  • Request restriction of certain processing
  • Object to certain processing
  • Withdraw consent
  • Request data portability
  • Opt out of targeted advertising
  • Opt out of the sale or sharing of personal information
  • Limit certain uses of sensitive personal information
  • Appeal a decision concerning a privacy request
  • Lodge a complaint with an appropriate privacy authority

These rights may be limited by exceptions under applicable law.

For example, we may need to retain certain information to complete an order, prevent fraud, comply with tax obligations, resolve disputes, or establish legal claims.

California law and certain other U.S. state laws provide eligible consumers with rights that can include access, deletion, correction, opt-out, limitation, and protection against discriminatory treatment for exercising privacy rights.

14. Exercising Your Privacy Rights

To submit a privacy request, contact:

Email: support@sewpetal.com

Please include:

  • Your full name
  • The email address associated with your order or account
  • Your order number, where applicable
  • Your state or country of residence
  • The type of request you are making

We may need to verify your identity before fulfilling a request. Verification may require matching information you provide with information already held by us.

You may use an authorized agent where permitted by law. We may request evidence that the agent is authorized to act on your behalf.

We will not discriminate against you for exercising an applicable privacy right.

15. Children’s Privacy

Our website and products are not intended to be used independently by children.

We do not knowingly collect personal information from children without consent from a parent or legal guardian where such consent is required by law.

If you believe a child has provided personal information without appropriate permission, contact support@sewpetal.com so we can review and address the request.

16. Third-Party Websites and Services

Our website may contain links to third-party websites, social-media platforms, payment services, applications, or other independent services.

We are not responsible for the privacy, security, content, or practices of those third parties.

You should review the privacy policy of any third-party service before providing personal information.

17. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes to:

  • Our products or services
  • Our technology
  • Our business practices
  • Applicable laws
  • Regulatory requirements

The updated policy will be posted on this page with a revised “Last updated” date.

Where required, we may provide additional notice of material changes.

18. Contact Us

For questions, concerns, complaints, or privacy requests, contact:

Sew Petal
Email: support@sewpetal.com
Business address: 1001 S Main St Ste 600Kalispell, MT 59901United States

Please provide enough information for us to understand and respond to your request.